Challenge

Zitsticka has long embraced a bright, approachable aesthetic tailored to its Target and Ulta shoppers, competing with Mighty Patch on Amazon. For this collaboration, the challenge was to pivot—tapping into Jonboy’s celebrity appeal to reimagine Zitsticka’s identity. The goal? Transform a once-discreet product into a bold, unapologetic statement. Jonboy’s signature style—neon-lit nightlife vibes fused with genuine compassion for universal struggles—provided the perfect foundation to create a product that resonates across diverse audiences and social circles.

Idea

Self-expression is a transformative power—it shapes who we are and how we show up in the world. Inspired by Jonboy’s signature intimate tattoo sessions, we designed a neon-lit set to capture the personal and empowering vibe of this collaboration. Together, we’re giving consumers the freedom to own their self-expression with confidence and individuality—skin and all.

Outcome

The collaboration between Zitsticka and Jonboy successfully redefined what a pimple patch could represent—turning it into a symbol of self-expression and individuality. The bold, neon-inspired campaign resonated deeply with both Zitsticka’s existing audience and Jonboy’s celebrity following, driving increased visibility and engagement across social platforms. The collection garnered quick sales through Amazon and DTC, proving that blending bold design with heartfelt messaging could captivate new demographics while staying true to the brand’s core values. The project not only elevated Zitsticka’s presence but also showcased the transformative power of embracing self-expression in everyday life.