Boka Well - A New Chapter on Pre and Probiotic Supplements
Boka set out to revolutionize oral care by addressing a critical but often overlooked element: the oral microbiome. While brushing and flossing are essential, they’re just the start of a truly comprehensive oral health routine. The challenge was to create a product that empowers consumers to take control of their oral and overall health effortlessly.
Enter Boka Well, a pre + probiotic supplement designed to simplify microbiome care. The goal was to educate and engage consumers with a solution that bridges the gap between oral and systemic health. Through a science-backed, approachable product—delicious and easy to incorporate into daily routines—Boka Well balances the good and bad bacteria, tackling everything from bad breath and plaque to gut health and immune function.
This launch positioned Boka not just as an oral care brand but as a leader in holistic wellness, offering an accessible path to mouth/body balance for every consumer.
Services provided:
Creative Direction
Creative Tone of Voice
Art Direction
Photography Post-Production
Photography Production
With Assistance by:
Modeling Agency by Rune Models; Janelle & Daniel
Makeup Artist by Wyn Sempsprott
Brand and Art Direction by Nisha Karna
Grip/Lighting Assistance by Jason Weller
Produced by Caitlin Kessler
Conceptual Photography Production and Post Production by Katelin Kinney
Challenge
Traditional oral care routines focus on surface-level hygiene, leaving the crucial oral microbiome largely unaddressed. Consumers are becoming more aware of the connection between oral health and overall wellness, but understanding and maintaining a balanced microbiome can feel overwhelming and inaccessible. Boka’s challenge was to bridge this knowledge gap and create a product that integrates seamlessly into daily routines while addressing both oral and systemic health.
Idea
Boka Well was born from the idea that oral care can be as simple as it is powerful. By combining the science of prebiotics and probiotics with a user-friendly design, the product was crafted to demystify microbiome health. The messaging emphasized accessibility—no scientific expertise required—while the product’s delicious taste and easy-to-take format ensured daily adoption. The brand narrative positioned Boka Well as a game-changer in the health and wellness space, uniting oral care with gut and immune health to deliver a holistic solution.
Outcome
The launch of Boka Well was met with enthusiasm, carving out a unique space for the brand in the growing wellness market. The product not only resonated with Boka’s loyal customers but also attracted new audiences seeking approachable, science-backed health solutions. Consumer feedback highlighted ease of use, great taste, and noticeable health benefits, strengthening Boka’s reputation as an innovator in oral care. Boka Well’s success reaffirmed the brand’s commitment to advancing health through cutting-edge, consumer-friendly solutions.
