I am a multi-talented Brand Builder and Creative Director with over a decade of experience in the e-commerce sector, specializing in building and leading world-class teams that drive substantial business growth.

My career spans from multi-billion dollar unicorns to bootstrapped startups, where I've consistently developed high-performing teams that blend artistic excellence with data-driven strategies. By fostering a culture of innovation and continuous improvement, I've guided creative professionals to push boundaries in visual storytelling, resulting in over $1 billion in annual revenue across more than 250 brands.

My leadership approach emphasizes cross-functional collaboration, leveraging cutting-edge technologies, and nurturing individual talents to create cohesive teams that not only meet but exceed marketplace demands. With a proven track record of brand building and elevating brand presences to optimizing performance in the competitive and challenging CPG ecosystem, I bring a unique blend of creative vision and strategic acumen to drive transformative results in the ever-evolving digital and physical omni-channel landscape.

tl;dr

I like to build really cool brands with really cool people while learning and adapting through data driven insights and customer-obsessed feedback. Let’s chat, coffee is on me.